This little duck is part of a small social experiment.
We wanted to see if something unexpected — something playful — could make someone smile for a moment.
Sometimes, the smallest things can still mean a lot.
And that wasn't an accident.
A tiny kindness experiment.
We wanted to see if something unexpected — something playful — could make someone smile for a moment.
Sometimes, the smallest things can still mean a lot.
If this duck made you smile,
would you consider helping a child smile too?
This experiment supports St. Jude Children's Research Hospital. St. Jude helps children fighting cancer and other serious illnesses by providing world-class care, research, and treatment — without families ever receiving a bill. Every small donation helps support that mission.
100% of donations go directly to St. Jude Children's Research Hospital.
Want to help the story keep going?
You can re-place this duck somewhere new so someone else can find it — or share this page with someone who could use a smile today.
One duck. One moment. One good thing.
Yes, you can keep the duck too.